Two CEOs had gone on a little fishing trip. After they caught a fish, they lit a small fire using dried driftwood to barbecue it. The smell of the grilled fish attracted a giant grizzly bear. 

One of the CEOs panicked and screamed, ‘What are we going to do?’ The other CEO calmly opened his backpack and took out his running shoes. His fishing partner looked at him and asked with a lot of sarcasm, ‘Do you seriously think you can outrun a grizzly?’ 

The other CEO replied, ‘I don’t have to outrun the bear. I just have to outrun you.’ The shoes were his competitive advantage.

If you don’t have a competitive advantage, don’t compete.